BARBARA STEVENI AND THE ARTIST PLACEMENT GROUP (APG)
The Artist Placement Group (APG) was conceived by the artist Barbara Steveni (then Barbara Latham) in London in 1965. It was established a year later as Art Placement Group (Trust). Its founding artists working in the emergent fields of conceptual art and multi-media of that time were: Barry Flanagan, David Hall, John Latham, Anna Ridley and Jeffrey Shaw.
Steveni's original concept was to expand the reach of art and artists into commercial/industrial concerns, government agencies and organisations of all kinds, at all levels, including decision-making, and on a basis equivalent to any other engaged specialist.
Through conversations with Frank Martin, Head of Sculpture at St Martin's School of Art, and Sir Robert Adeane, industrialist and chairman of numerous companies, Steveni was encouraged to put this concept into action, leading to the development of APG's principles of practice and method of procedure, notably APG's insistence on an 'open brief' and the emphasis on 'context'. These principles, developed with APG's founding artists, formed the basis of Steveni's initial negotiations with organisations and of all subsequent placements to this day, both of the APG and its later manifestation, Organisation and Imagination (O + I). For further information see Kulturfurforschung text (1980) for the APG principles of operation.
Barbara Steveni's authorship of APG and her pivotal role within the development of artist placement has generally been obscured in historical records by the well-known work of John Latham, his undertaking of the APG Scottish Office placement, and by his particular individual overview and approach to language which he brought to much of the group's written output.
APG became a Company Limited by guarantee as the Artist Placement Group in 1970, following the Group's Industrial Negative Symposium at the Mermaid Theatre in 1968. At this point artists, industrialists and other specialists joined in various capacities as board members, trustees, associates, artists and specialists from other disciplines in order to channel the Group's approach to organisations. Artists who joined APG on placement at this time included Ian Breakwell, Stuart Brisley, Roger Coward, Hugh Davies, Andrew Dipper, Garth Evans, Leonard Hessing, George Levantis, Ian MacDonald Munro, David Toop, Marie Yates and Rolf and Ros Sachsse (Germany) amongst others.
Placements include: The Department of Health and Social Security, The Department of Environment, The Scottish Office, Peterlee Development Corporation, British Steel, British Rail, British Airways, Esso Petrolium Ltd., ICI Fibres, Hillie International and the first European Placement in the Economics Ministry, NRW Germany.
APG Trustees were: Sir Robert Adeane; Nancy Balfour, American editor of the Economist newspaper; Bernard Bertschinger; Michael Compton, exhibitions' Director of the Tate Gallery; Joan Hills; Julie Lawson, PA to Sir Roland Penrose Director of the ICA; and Sir William Emrys Williams, Director of the National Arts Collection Fund. APG Sponsors were: Sir William Coldstream, Head of the Slade School of Art; Frank Martin; Sir Roland Penrose; and Norman Reid, Director of the Tate Gallery.
The APG archive was purchased by the Tate Gallery in 2004. For more information see: here